Nov 7-8, the 2017 China Steel Structure Conference (CSSC) was held in Hangzhou,Zhejiang. The conference was jointly held by China Steel Structure Association, Chinese National Engineering Research Centre for Steel Construction, Zhejiang Steel Structural Industry Association. Butler, Lysaght and BlueScope Steel were invited to attend the conference. During the conference, BlueScope Steel also attended a new technology and product exhibition which was held at the same time.

The marketing manager of BlueScope China delivered a speech themed "Sparkling and smart design - BlueScope new pearlescent product" to display to industry experts the application of natural mica particles in Clean COLORBOND^® XTM steel and the advantages compared with aluminum powder products.

Through the conference and exhibition that lasted a day and a half, BlueScope conducted thorough and effective communication with the customers, promoted the company and its high-end product brands, thereby creating opportunities for later cooperation.